Migrated a Sellers Commerce store to Webflow, preserving SEO through bulk redirects while rebuilding around a CMS driven catalog.
The Uniform Company was migrating off Sellers Commerce onto Webflow. The priority was making sure the migration didn't tank their existing SEO, while also simplifying and modernizing a site that needed to clearly show off what's currently in stock.
I rebuilt the site in Webflow using a template as the design foundation, then customized it into a simple 5 page site. Product data lives in Webflow's CMS, which gives the client an easy way to update what's in stock without touching code.
The trickiest part of this migration was SEO preservation. Moving platforms means old URLs from the Sellfy site no longer exist, so I set up bulk redirects through Cloudflare to map old URLs to their new Webflow equivalents, preserving link equity and preventing a wave of 404s from tanking search rankings during the transition.
To actually build out the redirect map and migrate product content, I wrote custom Python scraping scripts to pull product data and URL structures from the old Sellers Commerce site, since there wasn't a clean export path that gave me everything I needed in one place. That data then fed both the Webflow CMS setup and the Cloudflare redirect rules.
The client ended up with a simple, modern 5 page site that clearly shows what's currently in stock, without losing the SEO equity built up on their old platform. The redirect mapping means existing links and search rankings carried over cleanly instead of resetting to zero after the migration.